Future Front Row
The format is traditional, but the fashion is revolutionary. The models and garments on the FUTURE FRONT ROW runway are fully digital, projected onto a transparent hologram screen.
Future Front Row is created from a need to consume digital fashion in a more tangible way.
As the digital landscape expands, digital fashion, once viewed as a niche, is now becoming a global phenomenon. More individuals are delving into their digital personas than ever before.
Our vision is to demystify this digital revolution, transforming the abstract beauty of digital fashion into a tangible reality for everyone to experience and appreciate.
We aim to spotlight this shift, turning abstract concepts into tangible discussions. Offering a pioneering glimpse into the future, we're eager to ignite these conversations urgently and vocally.
We're here to light up that spark of curiosity and passion, to explore what fashion can truly become in the digital age. It's about breaking barriers, dreaming in digital, and wearing those dreams on our virtual sleeves.
We wish to showcase Future Front Row in an environment that has a link to culture, fashion and/or innovation. Present our concept in beauty. It is our aim to build strong partnerships that embrace and foster the new dawn of digital fashion and create an extensive reach to spread our message.
Augmented Weaving
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Av0lve
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Suza Vos x Harriet Davey
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Code Couture
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DRESSX
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GlitchOfMind
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The Fabricant
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PolygonDessing
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Deracine
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Injury x Realparent
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Injury x Realparent
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Mutani
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House of Aloysius
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Allan Gregorio
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Orthodoxx
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Taskin Goec
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MoMu Antwerp x d_Archive
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Diane Wallinger
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Stephy Fung
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Nik Gundersen
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Nial Cottrell
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Half of Nothing
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VIZION
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Chrryt
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Hape
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Locus Solus Studio
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Augmented Weaving • Av0lve • Suza Vos x Harriet Davey • Code Couture • DRESSX • GlitchOfMind • The Fabricant • PolygonDessing • Deracine • Injury x Realparent • Injury x Realparent • Mutani • House of Aloysius • Allan Gregorio • Orthodoxx • Taskin Goec • MoMu Antwerp x d_Archive • Diane Wallinger • Stephy Fung • Nik Gundersen • Nial Cottrell • Half of Nothing • VIZION • Chrryt • Hape • Locus Solus Studio •
PRESS
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The live motion capture hologram tech was enabled by Future Front Row; co-founder Isabelle Udo says that tangibility was the impetus behind the tech. Read more.
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Programmed as the opening event on the last day of AFW Edition 2023, THE MESSYVERSE exposes a universe that explores self-expression, diversity and identity within digital worlds. Showcasing the creative potential of digital-forward design techniques, Felix Meritis gathered the pioneers in digital fashion and set up a unique celebration of 3D garments, shown entirely on virtual models. Moreover, THE MESSYVERSE is part of a broader program and exists of a full-fledged event including THE MESSYVERSE Exhibition. —Read more
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The digital avatar created by MUTANI brought up environmental crisis on the first live holographic fashion show. Read more.
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Wie na alle modeshows en -evenementen van Amsterdam Fashion Week nog niet genoeg had, kon op zaterdagmiddag als afsluiter de digitale modeshow van The Messyverse bijwonen. The Messyverse is een tweedaags festival dat zelfexpressie, beeldvorming en identiteit binnen nieuwe digitale werelden verkent. Dit jaar werkte het festival samen met Amsterdam Fashion Week. Read more.
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Future Front Row seeks to chart an immersion-first path forward for the digital fashion industry after packing the house in Amsterdam. Read more.
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Tijdens de Amsterdam Fashion Week is Suza Vos een van de grensverleggende digitale modeontwerpers en kunstenaars die op 2 en 3 september mee doet aan FUTURE FRONT ROW in Felix Merites. Deze digitale modeshow is onderdeel van THE MESSYVERSE festival, dat de deelname aan technologische ontwikkelingen inclusiever, toegankelijker en uitnodigender wil maken. Een interview met Suza Vos door Georgette Koning. Read more.
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This isn’t really digital signage, but an interesting application of technologies used for signage – a fashion show that uses a variation of the Pepper’s Ghost illusion to create a virtual runway/catwalk at a Dutch fashion show. Read more.
“ ‘Showcasing my collection through this medium only reveals a truth about the fashion show format. It is not just about the threads, but the stories woven within. It is the power to stir emotions that truly captivates,’
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