Future Front Row at AMSTERDAM FASHION WEEK
Future Front Row launched at Amsterdam Fashion Week
“We created a small ripple in an ocean of digital expression. Let us echo these thoughts and perpetuate a real wave that will enrich how we consume the next generation of digital fashion. ”
During Amsterdam Fashion Week 2023 we premiered Future Front Row. The very first digital fashion runway in a physical setting during a fashion week, in history. Antonio Talarico and I started with the ambitious vision of creating a tangible place for a wide audience to experience the abstract thing that is digital fashion.Additionally we wanted to create a stage for all these very talented digital fashion designers that have never been able to show their collection in such a physical way. All this took place at the beautiful cultural house Felix Meritis.
Humbled and proud I look back on the unprecedented success we received with a sold-out event and performances that resonated deeply with our audience. Truly beyond my wildest dreams.
