I’m a digital Artist driven by a passion for experimentation and the ever-evolving landscape of technology. My artistic practice spans a wide range of digital mediums, from immersive augmented reality experiences to interactive installations, intricate 3D renderings and beyond. My work is about pushing the boundaries of digital expression and exploring innovative ways to blend technology with art.
I’M A DIGITAL EXPRESSIONISTMy goal is to create, innovate, and find new ways to present and represent ourselves in the digital world.
The role and importance of technology will only increase over the coming decades. Therefore the methods with which we can express ourselves in the digital realm will expand to ways we cannot imagine at this moment in time. But as this moment in time, digital expression is quite limited and facilitated mostly by big tech platforms.
In order to create true freedom of expression, we need more ways in which people will be able to represent themselves online.
I embarked on my artistic journey with a degree in Interactive Media Design, followed by advanced studies in experimental film direction at the Film Academy in Brussels. Since graduating in 2019, I’ve been based in Amsterdam, where my career has evolved from motion graphics design to a diverse portfolio that includes cutting-edge augmented reality projects and dynamic 3D artworks.
My engagement with platforms like Instagram, Snapchat and TikTok has not only expanded my reach but also deepened my understanding of how digital tools can enhance artistic expression.
As the digital landscape continues to expand, I am committed to exploring new artistic avenues and techniques that challenge the conventional limits set by major tech platforms.
My goal is to leverage the latest advancements in technology to create compelling, innovative artworks that resonate with a global audience and inspire conversations.
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Nature's influence
My work is a homage to the intricate beauty of nature, where I strive to capture its essence through digital expressionism. By blending organic complexity with technological innovation, I aim to transport viewers into enchanting digital realms that tell stories of nature's wonder.
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Brand Engagement
I believe in the transformative power of mixed reality to revolutionise how brands connect with their audiences.
I aim to elevate brand engagement, fostering deeper emotional connections and memorable experiences that resonate long after the campaign ends.
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Collaborative Creativity
Collaboration lies at the heart of innovation, and my experiences in projects over the years have reinforced this belief. By bringing together diverse perspectives and expertise, we unlock endless creative possibilities, pushing the boundaries of digital art and technology to new heights.
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Interactive Experiences
I craft installations that transform passive observation into active participation, blending art with technology to engage viewers in immersive experiences. These installations captivate the audience by inviting viewers to become integral parts of the creative process.
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The Digital Persona
As our lives become increasingly intertwined with the digital world, understanding the complexities of digital identities is more crucial than ever. I seek to unravel the implications of our digital personas, shaping conversations around privacy, authenticity, and community in the digital age.
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Some brands I've had the honour of working with
Some brands I've had the honour of working with
EXHIBITIONS
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CodeCouture exhibited its interactive fashion display at the Design Museum Den Bosch, as part of the Screenwear exhibit. The Code Couture installation was on display from October 15th 2022 until march 2023.
Museum visitors could approach an interactive augmented reality mirror, where they could see themselves wearing digital fashion pieces by Code Couture. Visitors were able to swap their outfit with a simple wave of the hand. An outfit configurator was positioned on the right of the smart mirror. Here visitor can create and curate their own unique outfit.
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I had the honour of collaborating with local artist Morel Doucet and Meta Immersive Learning on an AR experience at Art Basel Miami, held at the Meta House. This AR activation brought to life Morel's mural, "The Ocean Dances Over Sun Buttered Mountains," 2021. The piece is an immersive installation that deeply engages with themes like climate change, the bleaching of coral reefs, and the rising sea levels—a pressing issue for Miami's residents.
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Our collaborative digital fashion brand Code Couture debuted a first-ever fashion show at the Meta Festival, together with Max Pinas. Code Couture is a collaboration between Isabelle Udo, founder of Videorbit, and the talented artists Lucas Guzman and Martijn Steinrucken. The aim of this initiative is to showcase the possibilities of generative fashion. All Code Couture creations are made exclusively with algorithms.
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This interactive installation was exhibited during the XGB.XYZ Pop-up gallery, organized by my friends at UNI_VERSE Studio, in the heart of Amsterdam. It was a wonderful place to meet like-minded artists and collaborate on experimental digital artworks.
The Fine Line is a collaboration between Sara Orfali (Alphawhale) and I.
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I was honoured to feature at the 2020 Digital Art Month in New York City.
The art piece is called Urban Detox.Our commissioned work was displayed at National Arts Club NYC. This event was organised by @CADAF and curated by @studioasweare.
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For the Cannes Lions activation of Meta I was asked to create an experience that makes use of their -then- newest tool, hand tracking. We created an experience called The Orb. making use of multiple hand trackers. The Orb is an audio generative AR effect resembling an underwater alien galaxy.
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